Our Story

B4B was created with a simple idea — to build honest, functional beverages inspired by Indian ingredients.

In a market filled with sugary drinks and artificial flavours, we wanted to create something refreshing, clean, and rooted in tradition.

In the Himalayan regions, rhododendron flowers have long been used to make refreshing drinks, Chutneys, syrups etc. during the warmer months.

Their naturally tangy flavour and vibrant colour make them perfect for creating a unique beverage experience.

Tangy Rhodo is our attempt to bring this traditional Himalayan ingredient to modern Indian homes.

We believe beverages should be:

• Simple
• Honest
• Transparent

That is why Tangy Rhodo is made with clean ingredients and sweetened with jaggery instead of refined sugar.

We also believe that customers deserve to know exactly what they are consuming.

Through our Honesty Hub, we provide batch-wise lab reports and ingredient clarity for every product we make.

Honoring nature with drinks that nourish bodies, uplift communities and inspire mindful living.

Clean ingredient. One product. One honest drink at a time.